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By Eamon Curtin

Imagine how it would feel if you didn’t have to pay to advertise your business ever again. Imagine if the money was instead used to provide even better products and even better service which in turn attracted even more customers. How would that make you feel? This may seem like business nirvana but it is a reality for many business owners and is within reach for many, many more. It is simply a matter of tapping into the goodwill of your top customers in such a way that they refer even more customers to you.

Read on for the five rules to generate effective referrals.

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