6 Steps to Effective Business Networking

What’s the first thing you do when you need something new – the name of a reliable plumber, a good place to buy furniture or the best bet for a relaxing weekend away? You ask someone you know, someone whose opinion you trust, you tap your network of friends and family to get the information you require. It’s human nature!

So why is it that we don’t take full advantage of this idea when it comes to finding new customers?

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