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5 Tips to Turn Uncertain Suspects into Raving Advocates

There is so much written about sales and marketing that it is easy to get bogged down in the detail, to lose perspective, to miss seeing the wood for the trees. But ultimately sales and marketing is all about taking a suspect, somebody who, at least on paper, meets your criteria of a potential customer, and turning them into an advocate, somebody who buys regularly and tells all their friends how brilliant you are. Here are 5 simple, effective, tips for turning uncertain suspects into stark raving advocates.