mybusiness.ie

Far too often I come across business websites that just don’t work. Often these websites have been put together at a high cost and a significant effort but fall short due because the business owner doesn’t understand...

Taking stands at trade shows and exhibitions can be a very effective way to promote your business but while many business owners make the big investment, they forget the little things that make the big difference. Here are my top tips to get the most from your next trade show or exhibition.

There is so much written about sales and marketing that it is easy to get bogged down in the detail, to lose perspective, to miss seeing the wood for the trees. But ultimately sales and marketing is all about taking a suspect, somebody who, at least on paper, meets your criteria of a potential customer, and turning them into an advocate, somebody who buys regularly and tells all their friends how brilliant you are. Here are 5 simple, effective, tips for turning uncertain suspects into stark raving advocates.

Imagine how it would feel if you didn’t have to pay to advertise your business ever again. Imagine if the money was instead used to provide even better products and even better service which in turn attracted even more customers. How would that make you feel? This may seem like business nirvana but it is a reality for many business owners and is within reach for many, many more. It is simply a matter of tapping into the goodwill of your top customers in such a way that they refer even more customers to you.

Read on for five great ideas for generating free word of mouth advertising.

For many business owners, to increase profits by as much as 60% seems an impossible dream. And even those who believe that it is possible are daunted by the prospect… where do they start?

Business owners spend millions of euro every year on advertising and promoting their products and services but very often they don’t take the time to consider how advertising works. Here's how you can get the most from your next leaflet or poster, letter or email, newspaper or magazine advertisement.

Whether you are a business owner seeking to expand, an aspiring entrepreneur wanting to start your own business or unemployed and trying to figure out what to do, there are plenty of new business ideas out there. It just takes a little persistence and a structured approach to find them.

The difference between business success and failure today depends on our ability to provide high quality products and services as efficiently as possible. Most businesses achieve these results through people: employees, contractors, agents and others. So it stands to reason that success or failure depends on how well we manage our people. But what exactly can business owners do to motivate people to be more productive?